There's a dip looming

for UK hospitality





As worldwide travel markets reopen, competition for UK hospitality businesses will be fierce. According to recent research from Deloitte, 90% of hospitality business leaders believe the pace of the sector's recovery will be slow – failing to return to pre-pandemic levels until 2023. The next couple of years will be the most challenging for many hotels, restaurants and other businesses operating in the UK hospitality sector. This is why the race for digital transformation is on. The hospitality businesses that will outperform their market and 'beat the dip' will be those that adapt the fastest, fully leveraging digital technologies to get ahead of their competition.

Meet the speakers. 

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Eloise Hanson

 Boutique Hotel News

Eloise is the newly appointed editor of the highly reputable hospitality news website, Boutique Hotel News. A graduate from the University of Sussex with a BA and an MA, Eloise is also NCTJ qualified and has worked as a journalist for BHN for nearly two and a half years. Her experience of working in hotels coupled with a sharp eye for industry news means Eloise has her finger firmly on the hospitality pulse.

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Tom Ross

The PIG Hotels

Tom is Group Operations Director for Home Grown Hotels. With literally a lifetimes experience in the industry, Tom oversees the running of the 8 PIG hotels, a hugely successful hotel brand created by Robin Hutson. He has previously worked for the Mogford Group in Oxford, world-renowned The French Laundry in Napa Valley and other 5-star properties in the USA, and Hotel du Vin in its heyday.

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Sally Raith-Riches

Foxhills Collection

Sally is Group Director of Sales at The Foxhills Collection, a group of some of the UK’s leading luxury leisure resorts ideal for short breaks, corporate days and sporting activities. With nearly 30 years of experience working in the hospitality industry, Sally brings with her a wealth of knowledge into the needs and challenges of the sector and the changing needs of Foxhills members, hotel guests and corporate partners.

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Fiona Buchner


Fiona is a Strategist with over 20 years of experience in marketing, with a specific speciality in digital marketing and Martech. Deeply analytical, with a passion for customer data, consumer insights and customer trends, Fiona has in-depth tourism and hospitality knowledge and expertise, having worked at South African Tourism for seven and half years, as Global Head of Digital and Regional Director for the European Markets.

What will you learn?


Reduce reliance on OTAs and improve profitability through digitally transforming guest and visitor acquisition.


Enhance the visitor experience with automation, personalised communications and frictionless customer interactions to drive efficiency, revenue, and loyalty.


Develop, test and validate business model innovations, rapidly adapting to changing consumer needs.

Event details.

When: Thursday 9th December 15:45 - 17:00

Where: Online panel discussion with Q&A

Cost: FREE

Sign up below to reserve your place.

What are the Fireside Chats?

The Fireside Chats are an event series hosted by Etch, addressing the leading industry topics impacting businesses in 2021. Each event will include specialist speakers from Etch and our partner network, as well as a live Q&A for attendees to ask real-time questions to our panel of specialists. Our fireside chats are quick, informative, and actionable, with plenty of takeaways. Missed an event? Catch up on all past Fireside chats below.


Catch up on past events.

Faster transformation in financial services 

Etch, along with financial services partner, Quilter presented an online panel discussion on making faster progress in achieving digital and business goals. Our Head of Innovation, Seth Campbell and Head of Experience, Chad Garrett Cribbins, was joined by Digital Proposition Manager from Quilter, Josh Crandon, and addressed the barriers to effective change and discussed innovative and up-to-date methods and approaches to speed up transformation.



Business challenges & opportunities in 2021

Hear from Etch co-founder, Shelly Frame, our Etch Horizon lead, Giles Morgan, and our Lead Solutions Architect, Phil Dye discuss the key business challenges that organisations will face in 2021 and beyond.



Reshaping collaborative Leadership

Seth Campbell, Head of Innovation at Etch and co-founder Shelly Frame are joined by Minter Dial, award-winning published author, strategist and brand expert to discuss what it means to be a collaborative leader.


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