In 2022 the critical issue for hospitality businesses will be the speed and extent of recovery.

The summers of 2020 and 2021 provided an excellent boost for the hospitality sector. The rise in staycations brought on by international travel restrictions meant increased demand from the holidaymakers who were confident and keen on travelling. So, recovery in the sector looks better than first expected. And whilst it’s not set to be entirely back to pre-pandemic levels until 2023, the outlook for 2022 is positive as customer confidence increases and restrictions ease. But the critical issue for hospitality businesses will be the speed and extent of recovery.


Digital transformation at extraordinary speed.

Etch is a digital partner for businesses looking to transform and thrive. For over 20 years, we have been helping hospitality organisations solve strategic and tactical transformation problems when it matters most, using proven innovative methods to develop clearer paths, deployed in less time, generating greater insight and impact sooner.


Increase direct booking levels

We help hospitality businesses reduce their reliance on OTAs through digitally transforming their customer acquisition, resulting in sustainable demand and profitability.

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Automate the visitor experience  

We help hospitality businesses digitally transform the visitor experience with personalised communications and frictionless customer interactions to drive efficiency, revenue, and loyalty.


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Develop & test new revenue models

We help hospitality businesses to develop, test and validate business model innovations, rapidly adapting to changing consumer needs.


The Etch Hospitality Briefing (Spring 2022 update)

This updated hospitality briefing tracks the forecasted changes in the sector for 2022. Identifying the common challenges and the traits among the businesses performing well, this latest update also provides the critical steps that any hospitality business should take to speed up its own recovery in 2022 and beyond.

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Hospitality in 2022: The race to recovery

Our hospitality partners and providers.

  • PIG
  • Swan
  • Portetta
  • limewood-logo
  • WGB-1
  • Oracle
  • Resort suite
  • Quadranet
  • Guestfolio
  • Guestline
  • mews-systems-logo-vector
  • ResDiary-Logo-High-Res-NEW-WEBSITE
  • Concept
  • giftpro

Good working relationship, feel like an extension of the team.

Helen Bishop, Project Manager Watergate Bay Hotel


The team at Etch are as committed to delivering our projects as we are, they go the extra mile and some – they are an extended part of our team and we enjoy working with them. Not only are they experts in building websites but also in generating creative ideas and pushing boundaries.

Jenny Summers, Group Marketing Director National Caravan Council


Very happy with the service we receive from Etch

Heidi Fitzpatrick, Marketing Manager Watergate Bay Hotel


How to build a more sustainable hospitality business? 

Sustainability in Hospitality: Transforming with technology

Packed full of expert insights from industry leaders - from hotels, restaurants, spas, as well as our very own digital transformation experts - this FREE guide is perfect for hospitality leaders looking to transform with technology and become more sustainable. Learn how your hospitality businesses can get started with more sustainable initiatives and the role of technology as part of this journey.

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